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AMSOFT

82 bytes added, 03:27, 5 April 2013
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{| align="center" valign= Background =="top"[[Image:AMSOFT_LOGO_ORIGINAL.png|center|250px]]|}
== Background ==
The software wing of [[Amstrad]], '''Amsoft''' was created with one very specific goal: to get software on the shelves for the launch of the [[CPC old generation|CPC 464]]. [[Amstrad]] owner [[Alan M. Sugar|Alan Sugar]] viewed this as a key component of his strategy for entering the already crowded British home micro market in the mid-1980s. [[Alan M. Sugar|Sugar]] was determined not to make the same mistake as the people behind already doomed machines like the [[Dragon 32]] and [[Oric]] and saw a strong software base as a necessity if he was to break the stranglehold of the more established trio of machines being produced by [[Acorn]], [[Commodore]] and [[Sinclair]].
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