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/* Background */ Completed Oric link.
== Background ==
The software wing of [[Amstrad]], '''Amsoft''' was created with one very specific goal: to get software on the shelves for the launch of the [[CPC old generation|CPC 464]]. [[Amstrad]] owner [[Alan M. Sugar|Alan Sugar]] viewed this as a key component of his strategy for entering the already crowded British home micro market in the mid-1980s. [[Alan M. Sugar|Sugar]] was determined not to make the same mistake as the people behind already doomed machines like the [[Dragon 32]] and [[Oric 1/Atmos|Oric]] and saw a strong software base as a necessity if he was to break the stranglehold of the more established trio of machines being produced by [[Acorn]], [[Commodore]] and [[Sinclair]].
This domination of the home micro market made it difficult for any manufacturer to make an impact, particularly a new start in the industry, as the software industry in the UK had not reached its full potential by this point and those companies who had began to establish themselves were mostly unwilling to take a gamble on the expensive production of software for a machine with no user base.
Their final game, a conversion of [[Sega]]'s ''[[Spy Hunter]]'' was never released in '''Amsoft''' packagaing and was later brought out by [[US Gold]] as a launch title for their [[US Gold|Kixx]] budget label, the title screen of which still bore the '''Amsoft''' name – a final reminder of this once powerful unit’s presence on the [[CPC]] scene.
== Softography ==
