It produced its own games as well as publishing games from other companies.
Software titles were sold as low budget games (e.g. £1.99 in Great Britain, 9,95 DM (= 5,09€) in Germany& $9.99 in Australia).
In 1985 the label '''M.A.D''' (Mastertronic Added Dimension) was launched featuring games for a slightly higher price (£2.99 in Great Britain).