Roland was Amstrad's idea of a recurring character in very early Amsoft games.
Other computer games of the mid-1980s frequently employed such a device.
Such as the Miner Willy character in Manic Miner and Jet Set Willy.
Roland was both an anagram of Arnold, the codename for the CPC, and the first name of CPC designer Roland Perry.
Appearances in (Very Incomplete List):