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AMSOFT
,The software wing of [[Amstrad]], '''Amsoft''' was created with one very specific goal: to get software on the shelves for the launch of the [[CPC old generation|CPC 464]]. [[Amstrad]] owner [[Alan Sugar]] viewed this as a key element in the succesful launch of the machine was determined not to make similar mistakes to the [[Dragon 32]], [[Oric]], [[Enterprise]] and dozens of other would be competitors to the [[BBC Mirco| BBC]], [[ZX Spectrum]] and [[Commodore 64|C64]] and first and foremost amongst them was taking on successful brands with a large back catalogue of software.
To do this, '''Amsoft''' were given a very simple brief of getting as many games on to the shelves as possible to support the launch and first years of the machine's life, regardless of how good the programme was. The '''Amsoft ''' priority in the early years was very much quantity over quality, famously refusing to bid for prestigious games like [[Elite]] because they could knock out a dozen other games for the price of buying the rights to that one game.
Strictly a third party publisher, '''Amsoft''' did no coding in house, instead franchising out to a number of other developers including [[Indescomp]] (who published the titles in Spain on behalf of '''Amsoft'''), [[Mr Micro]] and [[James Software]] to name only a few.